Hermawan Kartawijaya - Marketing Guru, Asia’s Leading Marketing Strategist March 2, 2008
Posted by admin in : Hermawan Kartawijaya, Motivator , add a commentMarketing Guru, Asia’s Leading Marketing Strategist, Authoritative Speaker, Bestselling Author
Hermawan Kartajaya, the President of World Marketing Association, is one of the “50 Gurus Who Have Shaped The Future of Marketing” appointed by The Chartered Institute of Marketing, United Kingdom (CIM-UK).
He is a unique combination between a thinker of strategic business concept, particularly in marketing, and a practitioner. Complimented by his strong ambitions to enhance knowledge, he has becoming a sturdy consultant in his field.
“Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing,” - Warren J. Keegan. The Indonesian-born Kartajaya has studied at the Universities of Glasgow and Surabaya, and attended many Executive programmes at Wharton, Harvard and Insead amongst others. He has also lectured widely, from Switzerland to Singapore. A Fellow of The Chartered Institute of Marketing (CIM), he was President of the Asia-Pacific Marketing Federation between 1998 and 2000.
In 2000, Kartajaya co-authored “Repositioning Asia: From Bubble to Sustainable Economy” with Philip Kotler. In it they analysed why the Asian crisis of 1997 occurred, and outlined what the governments and companies of the region could do to develop more sustainably in the future. Kartajaya’s expert analysis, in-depth knowledge, and strategic thinking, won him acclaim from many of his peers. Al Ries said of him “The positioning of Hermawan Kartajaya in marketing is unique. He is a combined ‘product’ of Western mind, Asia heart and Indonesian soul. Every company must get his advice.” 2002 saw him team up with Kotler again in their book “Rethinking Marketing: Sustainable Market-ing Enterprise.”
MV04 - Hermawan Kartawijaya, Ary Ginajar dll March 2, 2008
Posted by admin in : Hermawan Kartawijaya, Motivator , 2commentsKODE PAKET : MV04
Koleksi terbaru kami, pembicara Hermawan Kartawijaya, Ary Ginanjar, Gede Prama
4 DVD seharga Rp. 100.000 Bonus Film The Secret ( Subtitle Bahasa Indonesia )
DVD A : BOOSTING LOYALITY MARKETING PERFORMANCE
Dalam DVD ini Hermawan Kartajaya akan menjelaskan perjalanan pemikiran loyalitas pelanggan dari mulai Era Pertama dimana loyalitas pelanggan diidentikan dengan kepuasan pelanggan, sampai Era Kelima dimana loyalitas pelanggan yang benar diukur berdasarkan antusias pelanggan untuk merekomendasikan pemakaian produk kepada orang lain (customer referral). Saya juga mengupas tuntas teknik mengunci loyalitas pelanggan (locking loyality) dari sejak menjadi prospect sampai menjadi loyal client.
